chasing your design solutions
birth of a logo
Designers follow many different strategies to find the best solution for a design problem. Some projects need to be completed quickly. Other projects call for careful and thoughtful exploration over a longer period. Both are valid approaches. Although fast design projects can be exciting, I often prefer the slower approach, especially for a new logo design.
Below is a two-minute video about the process I used to create a logo for a client. It depicts the 1,111 sketches which ultimately culminated in the final logo solution. Pump up the volume!
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