Designers follow many different strategies to find the best solution for a design problem. Some projects need to be completed quickly. Other projects call for careful and thoughtful exploration over a longer period. Both are valid approaches. Although fast design projects can be exciting, I often prefer the slower approach, especially for a new logo design.

Below is a two-minute video about the process I used to create a logo for a client.  It depicts the 1,111 sketches which ultimately culminated in the final logo solution.  Pump up the volume!